Harley Davidson India Market Share

13 Roncin Motor 08.

Harley davidson india market share. It has been in the Indian market for nearly a decade but has so far managed to sell only 27000 bikes barely half of what the countrys segment leader Royal Enfield sells in a month. October 27 2020 Leave a comment. Its hard to believe that of all the countries Harley-Davidson is present in its India where theyve quite possibly seen the least success.

Royal Enfield took the lions share in the segment with a market share of over 95. 27 2020 GLOBE NEWSWIRE -- Embarking on a new journey together Harley-Davidson Inc. Global market share of the motorcycle and bikes industry in terms of value in 2020.

Harley-Davidson executives have already met with Indian. Big opportunity lies in India the worlds largest motorcycle market. About 17 million motorcycles and scooters are sold each year in India.

During this period Harley-Davidson also saw its market share rise from 55 to 82 shipping 1300 units in fiscal 2013. The plant was opened in 2011 but Harley-Davidson has struggled to compete with local brand Hero as well as Japans Honda. Such an elevated entry price significantly narrows the Total Addressable Market TAM in a fairly price-sensitive market like India.

Its made-in-India exports however stood at 6108 units Street platform. Harley-Davidsons poor sales record and a dented demand outlook due to the coronavirus pandemic are to blame for the companys exit from India. The 250-500 cc motorcycle market in India grew to 833 lakh units at the end of FY18 accounting for 66 of the overall motorcycle market.

Less than ten years in the Indian market Harleys. Aug 20 2020 Updated Sep 24 2020 631 PM IST. With the success of the brand in India Harley-Davidson is now aiming for a ten-fold increase in sales in India by 20152016 to 10 000 units a year.