Harley Davidson India Reaction

Harley-Davidson quitting India as part of Rewire strategy.

Harley davidson india reaction. Harley-Davidson has decided to call it quits in India owing to low demand of its bikes. In fact the growth of Enfield in the last 10 years suggests. It has been in the Indian market for nearly a decade but has so far managed to sell only 27000 bikes barely half of what the countrys segment leader Royal Enfield sells in a month.

With the success of the brand in India Harley-Davidson is now aiming for a ten-fold. Does it deserve your attentionAutocar India is your one stop source for te. Financial troubles declining sales and Covid-19.

I was now an honorary member of the HOG Harley Owners Group. Harley-Davidson India commenced operations in August 2009 and appointed its first dealership in July 2010. Harley-Davidson Inc had announced in September 2020 to discontinue its sales and manufacturing operations in India effectively abandoning the worlds biggest motorcycle market after a decade of unsuccessful efforts to gain a foothold.

With a low-base of sales the companys growth can be meteoric if it can invest in the. Finding the price sweet spot and gaining traction in India even with models made for the market with smaller engines has been difficult. Harley-Davidson Inc said on Thursday it would discontinue its sales and manufacturing operations in India effectively abandoning the worlds biggest motorcycle market after a decade of.

It also produces the Harley-Davidson Street series for sale outside North America. The Federation of Automobile Dealers Association FADA has said that no information was provided to Harley-Davidson dealerships in India about the American brands decision to wind up sales and manufacturing operations in India. The Harley-Davidson Forty-Eight Specials comfortable ergonomics make it better suited than the standard for long rides though its tank capacity of a mere 79 litres will be a concern.

Though only Haley-Davidson is targeting the 500cc-1000cc range which is normally not being targeted by the bike companies operating in India and gives an edge to Harley but still Harley is not able to fully capture the market as there are low-cost bikes available in the market of India which is proving to be a competition for the company. In India Harley Davidson found a fierce challenger in the Royal Enfield and by all means it came up short against the local rival. Growth of Two Wheeler Industry in India.